Dynamic Pricing
Optimize cell usage while improving revenue and customer experience
Meeting surging mobile demand while preserving revenues is a major challenge. Especially in developing countries where competition is stiff and margins are thin. But to succeed, carriers must find ways to better manage precious network capacity while growing revenues from existing subscribers. It can be tempting to try addressing the issue by pouring resources into network infrastructure. But the smartest, most profitable solution is to dynamically price your mobile services based on real-time demand.
Our Dynamic Pricing solution empowers you to control and optimize network capacity by influencing subscriber behavior. You'll maximize return from your existing infrastructure, improve call quality and attract subscribers. All while staying ahead of the competition.
What is the Telcordia Approach to Dynamic Pricing?
Our Dynamic Pricing solution is based on the award-winning Telcordia® Service Director. It helps you more effectively monitor and optimize network utilization by influencing subscriber behavior through dynamic, real-time pricing of services. This is achieved by:
- Analyzing real-time network performance to communicate with subscribers about incentives in real time when a cell site is underutilized.
- Intelligently setting discount rates by both trending historical network usage data and by evaluating subscriber response to discounts based on Call Detail Record (CDR) analysis.
- Automating the entire process – including communicating discounts to customers and publishing discounts to a real-time charging platform, such as Telcordia® Real-Time Charging.
Why Telcordia?
Telcordia is a global leader in delivering smart, innovative solutions that help carriers everywhere overcome the challenges they face in delivering and profiting from mobile services. Dynamic Pricing will help you overcome many of the revenue growth and subscriber experience challenges that exist in hyper-growth markets.
Consider our Dynamic Pricing solution if you want to:
- Offer a premium subscriber experience. Attract new subscribers and keep existing ones by providing unmatched value and quality.
- Increase revenue. Boost revenue of under-utilized cell sites while reducing support costs and deferring capital investments.
- Maximize network efficiency. Distribute traffic evenly across cell sites to reduce network congestion and maximize spectrum utilization by influencing subscriber behavior.