Stratecast Perspectives and Insight:
Service Usage Personalization and the Role of Convergent Billing
The evolving communications marketplace, driven in large part by advances in fixed and mobile network technology, continued evolution of user devices-especially mobile devices, and an exploding mobile app market, is changing every aspect of life today. Communications Service Providers (CSPs) have cause for concern in a number of ways, but perhaps the most important lies within each CSP's ability to provide services with high customer appeal and then collect as much revenue from those services as the market will bear.