White Paper:
Maximising Network Investments: Emerging Strategies for Carriers
Network investment is proceeding at an exciting pace. Many new technologies, such as broadband wireless and an entire range of landline broadband technologies are finally maturing and reaching critical mass around the globe. The Long Tail basically states that a large proportion of demand comes from niche, often personalized, goods and services that consumers buy as an adjunct to a basic service – such as mobile telephony or broadband communications. Telecom companies that are able to offer attractive, well-targeted and rich services will win market share and likely will be able to defend higher price levels and margins for their services. Most importantly, they will have made the transition from "operating networks" to "innovating in new services" – which will fundamentally place them on a trajectory to increase service revenues over the long term.