White Paper:
To Win in an Interactive World, Get Personal
It is time for service providers to accept the fact that customers have changed. Online portals and content providers have re-invented the customer experience, so that people now expect personalized, interactive service from providers of all types of products and services. Telecom service providers need to address this challenge — with new business models powered by flexible, interactive service delivery environments — to realize revenue growth and build interactive customer relationships in this interactive world.